When Kia planned the content rollout for the launch of the new EV9 SUV, they turned to long-time production partner, Lukas Colombo – award-winning cinematographer and co-founder of CRATERR. Instead of building content to fit a fixed budget, CRATERR reimagined the project as a synergistic marketing campaign—one that combined the scale and polish of a Hollywood production with the audience reach of top influencers. Backed by leading production brands including Blackmagic Design, Hollyland, Kondor Blue, and Portkeys, the campaign elevated every element of the shoot, from advanced gear and expanded crew to premium deliverables and multi-platform content. The result was a bigger, bolder production that extended Kia’s reach, deepened audience engagement, and maximized impact well beyond the original scope.